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Tips for author websites

As publicists, we see a huge value of an author website/blog. It serves as central hub where media, reviewers, fans can learn more about an author, book, expertise, blog, social media, events, etc. and...

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Seven Myths of Book Publicity

by Dan Smith There are many misconceptions about book publicity and book marketing; some are from a lack of knowledge and understanding, and some from outdated advice that no longer apply to today's...

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Self-Publishing has its Plusses But…

by Erin Entrada Kelly You’re a writer at the right time. Your world is rich with options, and you’re standing at the gate, deciding which path to take. Should you self-publish? Try for an agent and go...

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Power Book Publicity Tips October 2015

Seven Myths of Book Publicity by Dan Smith There are many misconceptions about book publicity and book marketing; some are from a lack of knowledge and understanding, and some from outdated advice that...

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Award-Winning Journalist and Acclaimed Author Erin Entrada Kelly Joins Smith...

FOR IMMEDIATE RELEASE October 8, 2015 Contact: Katie Benesch 856.489.8654 x 323 Katie.benesch@smithpublicity.com Award-Winning Journalist and Acclaimed Author Erin Entrada Kelly Joins Smith Publicity...

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How to Use Video to Build Your Author Platform

When marketers include video, the click-through rate increases three-fold, some research shows. By Kathy Berardi, Video Producer, Red Clip Video As an author or sought-after consultant, you’ve likely...

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Merchandising Ideas for Authors

Merchandising gives readers an additional way to connect with each other and with a book and author. This tactic works especially well for fiction writers, but it can apply to other genres as well....

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eCommerce Plugins for Author Websites

Adding a store to your author website can allow people to directly purchase your book from your site. It eliminates some of the steps involved when they visit your website, such as clicking on a link...

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3 WAYS to get Traditional Publishers Vying for Your Self-Published Book

by Erin Entrada Kelly, Book Publicist, Smith Publicity A recent article in Publishers Weekly noted that 47 percent of publishers acquired self-published titles in the past year. That number jumps to...

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Power Book Publicity Tips! November 2015

3 Ways to Get Traditional Publishers Vying for Your Self-Published Book A recent article in Publishers Weekly noted that 47 percent of publishers acquired self-published titles in the past year. What...

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