| Thank you for your interest in Smith Publicity. In this issue:
Check List: What Book Publicists—and Media—Want to See on the Outside of a Book by Sandra Poirier Smith, President of Smith Publicity Each week, Smith Publicity receives more than 100 inquiries from authors and publishers looking for our help, support, and ideas on how to get their books featured on television and radio shows, in newspapers or magazines, and/or online/blog outlets. In evaluating if we are a good fit for a project and if we believe we have a good chance of securing positive media attention, we review many factors including the outside or overall look of a book. A book’s cover, back cover, title, sub-title, author photo, etc. need to be professionally executed. In some cases, we see these details are not given enough attention. Here is a book cover check list to help understand what we, and the media, look for in a the look of book:…READ MORE ___________________________________________ By: Danielle Palli My heart sank as I sat in a boardroom for almost four hours while the CEO, after arriving late, was pulled away, repeatedly, to answer phone calls. Meanwhile, the company president attempted to fill in by explaining the promotion they planned to launch at all of their store locations. However, it took the ad designer, the general manager, another consultant, and myself—a contracted writer and new media specialist—a good twenty minutes to attempt to pull out the very basic “who, what, where, when and whys” of the event to simply write a press release, let alone stage an entire media campaign. These questions, we were told, could be answered by phoning and emailing a handful of other people, who, I’d come to learn, either had no knowledge of what was happening, had been given misinformation, or were simply too busy to answer my inquiry. Getting Rid of Silos The scenario above applies to missteps that often occur within any marketing campaign, whether it’s books, services, speaking engagements, etc…READ MORE ___________________________________________ Smith Publicity will be speaking and/or exhibiting at the follow book industry trade shows shows this spring:
For more information about meeting with a Smith Publicity representative at an upcoming show, email info@smithpublicity.com. ___________________________________________ Author Social Media Launch: Giving You the Tools to Engage Fans Smith Publicity now offers an Author Social Media Launch service to help authors set the stage for success on the most popular social media platforms. Visit our website for more information: Author Social Media Launch service ___________________________________________ Exclusive offer from Publishers Weekly Publishers Weekly is offering Smith newsletter readers an exclusive discount for the PW Select marketing program. Normally $149, PW and Smith Publicity are offering a special price of $139 (use promo code “SMITH” when submitting your PW Select order) which includes:
It’s a great, cost-effective way to promote your book to the publishing industry. For more information and to sign up, visit our PW Select page: http://booklife.com/about-us/pw-select.html Don’t forget to use promo code “SMITH” when submitting your PW Select order so you can take advantage of the special price. ___________________________________________ Display Your Book at the 44th Annual London Book Fair, a New Title Showcase Showcase your book at The London Book Fair April 14-16, 2015. Registration deadline: March 16, 2015. In 2014, more than 25,000 people from 114 countries from all areas of publishing (authors, book buyers, agents, publishers, editors, librarians, distributors and many more) attended the London Book Fair. The New Title Showcase remains a very accessible and valuable way to have your book prominently displayed through Combined Book Exhibit. For more information about having your book displayed through Smith Publicity’s partnership with Combined Book Exhibit at a reduced rate, visit http://www.smithpublicity.com/author-promotion-services/book-event-exposure/ To register, send an email to cbe@smithpublicity.com |
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