Book Discoverability: The 5 Biggest Mistakes Authors Make on Amazon
As we head into the holiday season, it’s essential to maximize your book’s presence on Amazon. With hundreds of thousands of competitive titles for potential buyers to sift through, it’s important to...
View ArticlePrinted Books 101: The Components of a Book (and where they go): A cheat...
[This is an excerpt from ‘Printed Book Design 101,’ written by Joel Friedlander of The Book Designer.] For quick reference, here’s a cheat sheet of common components used in book design. Remember, most...
View ArticleCyber Monday 2014 – Make Your Book Jump off the (Virtual) Shelves!
by Brittney Karpovich, Marketing and Social Media Strategist, Smith Publicity It’s the most wonderful time of the year to reach consumers. Everyone is buzzing about the holiday season and what do...
View ArticlePOWER BOOK PUBLICITY TIPS DECEMBER 2014
Book Discoverability: The 5 Biggest Mistakes Authors Make on Amazon As we head into the holiday season, it’s essential to maximize your book’s presence on Amazon. With hundreds of thousands of...
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5 Surprising Facts About Publishing and Book Marketing: What Aspiring Authors...
The bookselling industry now favors independent authors in many ways, and authors can market their books without publishers very successfully. Here are five surprising facts about book marketing today...
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7 Steps to Book Marketing & Meaningful Publicity
Daunted by the task of successfully publishing and promoting your book? Look no further than the infographic below for your answers! If you have any further questions, please feel free to visit us at...
View ArticleHow to Keep Blogging Simple—5 Tips for Authors
by Cari Bennette It’s hard to know when to stop sometimes, isn’t it? Over the last few years, it’s been drilled into our heads that we must deliver outstanding content to be a successful blogger. If we...
View ArticleBook Marketing Predictions for 2015
By Dan Smith Since Smith Publicity was founded in 1997, every year in the book publishing and book marketing industries has been marked by one constant theme: change. Like many industries, and perhaps...
View ArticlePOWER BOOK PUBLICITY TIPS JANUARY 2015
Thank you for your interest in Smith Publicity. In this issue: How to Keep Blogging Simple—5 Tips for Authors by Cari Bennette, freelance writer, content editor for JetWriters It’s hard to know when to...
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Making a Name For You and Your Book
It’s something many authors are surprised to learn: Writing the book was the easy part, the hard work begins with marketing and making people aware of the book you’ve written. As challenging as...
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A War of Data and Paper
Some consider it a war… a war with a fate already decided. Others believe it’s a developing tag team, advancing a cause. Regardless of how you see it, it is a curious debate that has many passionate...
View ArticleJudging a Book By Its Cover Check List: What Book Publicists—and Media— Want...
By Sandra Poirier Smith, President of Smith Publicity Each week, Smith Publicity receives more than 100 inquiries from authors and publishers looking for our help, support, and ideas on how to get...
View ArticleSocial Media Content Tips for Authors: Avoiding Silos and Leveraging Content...
By: Danielle Palli My heart sank as I sat in a boardroom for almost four hours while the CEO, after arriving late, was pulled away, repeatedly, to answer phone calls. Meanwhile, the company president...
View ArticleFebruary Power Book Publicity Tips
Thank you for your interest in Smith Publicity. In this issue: Judging a Book By Its Cover Check List: What Book Publicists—and Media—Want to See on the Outside of a Book by Sandra Poirier Smith,...
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The Book Marketing Landscape
infographic courtesy of BestThrillers.com The post The Book Marketing Landscape appeared first on Smith Publicity.
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What is long lead media?
Print magazines plan their content—articles, experts to interview, topics to cover, books to feature, etc.—months before their publication date. For example, when planning for your Valentine’s Day...
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Infographic: Top 10 Book Marketing Tips
There are up to a million books published each year in the U.S. alone. To help yours standout, follow these top 10 book marketing tips for promoting your book online. For assistance with author...
View ArticleThe Song Remains the Same…Authors – Book Marketing Scam Artists Want YOU
It’s really starting to get old. I feel like I’ve been fighting low-life book publicity bottom-dwelling scam artists forever. Of course, there is the infamous Mike Albee, the King of Fake, who started...
View ArticleBiggest Mistakes Author Make on their Amazon Page
With the way books are discovered today—more and more online rather than on bookstore shelves—how a book is presented on Amazon both to the consumer and to search engines can greatly impact visibility...
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Infographic: Online Book Marketing vs Traditional Book Marketing
Having trouble deciding whether you should market your book online or through traditional methods? Luckily for you, we put together this reference guide which examines differences so you can make the...
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