Five Power Ways to Promote Your Book!
Promoting your book can be a daunting, intimidating task, but it doesn’t have to. Let’s review five unique and powerful ways to promote your book. 1) Online Advertising: AdWords can be effective in...
View ArticleMust Haves for Every Author Website: Plus…7 Tips for Creating Author Website...
By Sandra Poirier Smith, president of Smith Publicity As book publicists, we see huge value in an author’s website/blog. It serves as central hub where media, reviewers, and fans go to learn more about...
View ArticleUnderstanding Fonts & Typography
By Joel Friedlander Continuing the discussion from our February 2015 newsletter on the importance of the outward appearance of a book, here is a deeper look into fonts and typography. Great information...
View ArticleShould You Find a Publisher or an Agent?
by: Gini Graham Scott, Ph.D. Here at Smith Publicity, authors often ask us if they should consider a publisher or agent, and if so how to begin. This article from the American Society of Journalists...
View ArticleMarch 2015 Power Book Publicity Tips
Thank you for your interest in Smith Publicity. In this issue: Must Haves for Every Author Website: Plus…7 Tips for Creating Author Website Content by Sandra Poirier Smith, President of Smith Publicity...
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Top 3 Online Book Promotion Tools
Whether you’re a self-published indie author or a NY Times best seller, all authors have the same goal – to get their book in the hands of readers. With hundreds of thousands of books published every...
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6 Must-Follow Blogs & Websites for Authors
If you've tried researching book marketing tips online, then you know there is a plethora of information. How can you separate the ideas that will work from those that won't? Some information you find...
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Why Do You Need a Marketing Plan for Your Self-Published Book?
From Amazon's CreateSpace to Lulu, there are many platforms where authors can self-publish their books. Many of these offer options for self-published books to get into the databases of traditional...
View ArticleBook Publicity Glossary of Terms, Part One
by Dan Smith The book marketing industry has its own jargon, and too often we don’t slow down enough to fully explain what it all means. Like most industries, we use lots of inside terms to succinctly...
View ArticleThe Evolution of BookExpo America and BookCon 2015: BEA Survival Tips
by Sandy Smith This is Smith Publicity’s 13th year exhibiting at BookExpo America (BEA), held again at the Javits Convention Center in New York City, Wednesday, May 27 – Friday, May 29, 2015. According...
View ArticleLearning the Value of the ISBN and Metadata
Metadata in its simplest definition is data about data. So what does this mean for authors? Metadata is any information about your book that is not directly related to the plot. So your title, back...
View ArticlePower Book Publicity Tips April 2015
Thank you for your interest in Smith Publicity. In this issue: Book Publicity Glossary of Terms, Part One by Dan Smith The book marketing industry has its own jargon, and too often we don’t slow down...
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How Smith Publicity Helps Authors Get Meaningful Media Coverage
Once you publish your book, the journey is not over. Whether you’re a self-published author or traditionally published, you have to develop a strategic marketing plan to generate buzz about your book...
View ArticleWHY SUMMER IS ACTUALLY A GOOD TIME TO START A BOOK PUBLICITY CAMPAIGN
by Dan Smith, CEO, Smith Publicity Summer. Our favorite time of year, and also the one time of year some publicists will tell you is not a good time to start a book marketing campaign. You might also...
View ArticleWhy Authors Should Learn to Love #Twitter
By Brittney Karpovich, Marketing/Social Media Strategist, Smith Publicity Social media is an ever-evolving form of marketing. It seems like every day new information circulates on the Internet about...
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So, You’ve Got 3 Minutes to Share Your Story in a Live Interview… now what?
By Ellie Scarborough Brett, Media Bombshell owner and operator You’re psyched! You’ve just landed an interview with Kathie Lee to talk about your brand LIVE on the TODAY Show. It’s a pretty big deal....
View ArticlePower Book Publicity Tips Newsletter May 2015
Why Authors Should Learn to Love #Twitter By Brittney Karpovich, Marketing/Social Media Strategist, Smith Publicity Social media is an ever-evolving form of marketing. It seems like every day new...
View ArticleAuthor Social Media: Getting Started Tips
While there are volumes of information on social media marketing and specific advice for authors. Here are the top five pieces of advice for authors on social media: Starting Up: start small, get on...
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The Importance of Author Promotion in Book Marketing
If you've recently published a book, then you've probably spent hours surfing the web for the best book promotion techniques. While creating a distinctive cover and generating book reviews are positive...
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Answers to 15 Common Questions About Book Marketing & Book Publicity
If you've recently written or published a book, then you likely have questions about book marketing and publicity. Take a look at our answers to 15 common book promotion questions: Why do authors need...
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